Advertising Basics: 20 flashcards
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1. What has gained great importance in the world we live in, according to the passage?
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Advertisement (advertising).
2. Advertising is crucial for the launch of what three things in the market?
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A brand new **product**, **service** or **idea**.
3. What two conditions must be met for an advertisement to attract many new customers?
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It must be done **correctly** through **proper media** and in the **right place**.
4. What happens to people when they become aware of a new product launched in the market?
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They become **eager to try it** to see if it fulfils all the promises made.
5. What kind of awareness does advertising create among consumers?
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Awareness about the **availability** of a particular product or service in the market.
6. What does advertising convince customers about the advertised product?
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It convinces them about the **special features** of the product, projecting it as **better than other alternatives** currently available.
7. Name any three details about the product that an advertisement gives information about.
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**Brand name** or **trademark**, **address of the manufacturer** or **service provider**, and other relevant details that may interest consumers.
8. What two things does advertising do that ultimately help consumers to buy the product?
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It creates **awareness** and supplies **relevant information**.
9. What is guaranteed as a result of advertising, according to the passage?
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**Initial sales** are guaranteed.
10. What happens if the advertised product is really good?
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It will have a **steady stream of loyal customers**.
11. What is the antonym of 'better' from the passage?
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**Worse** (or **inferior**).
12. What is the antonym of 'rough' from the passage?
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**Smooth**.
13. What is the antonym of 'secure' from the passage?
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**Insecure** (or **unsafe**).
14. According to the passage, what does advertising do for a brand new product?
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It is **crucial for its launch** in the market.
15. How does advertising help consumers in their buying decision?
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By creating **awareness** and supplying **relevant information**, it ultimately helps consumers to **buy the product advertised**.
16. What does advertising project the advertised product as?
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As **better than other alternatives** currently available in the market.
17. What kind of customers does a good product gain through advertising?
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A **steady stream of loyal customers**.
18. What does the passage say about the role of proper media and right place in advertising?
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If advertisement is done correctly through **proper media** and in the **right place**, it can attract many new customers.
19. What do people want to check when they try a new product?
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Whether it **fulfils all the promises** made in the advertisement.
20. What does advertising give information about regarding the manufacturer or service provider?
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The **address** of the manufacturer or the service provider.
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