Types of Sampling and Qualitative Sampling Methods: 46 MCQs with answers

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Warm-up · 16 questions

Q1. What is sampling in research?

Beginner
A Selecting a small group from a larger population B Randomly guessing research answers C Studying the entire population D Writing a research report
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Selecting a small group from a larger population

Sampling is the process of selecting a small group (sample) from a larger group (population) to study and draw conclusions about the whole.

Q2. In probability sampling, every member of the population has:

Beginner
A A chance decided by the researcher's mood B No chance of being selected C A known, non-zero chance of being selected D An equal chance only if they volunteer
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A known, non-zero chance of being selected

Probability sampling requires that every member has a known, non-zero chance of selection, which makes the sample representative.

Q3. Which sampling method picks every $k$-th item from a list?

Beginner
A Snowball sampling B Systematic sampling C Stratified sampling D Simple random sampling
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Systematic sampling

Systematic sampling selects every $k$-th item, where $k = \text{population} / \text{sample size}$.

Q4. A student interviews only their classmates because they are easy to reach. Which sampling method is this?

Beginner
A Theoretical sampling B Purposive sampling C Convenience sampling D Stratified sampling
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Convenience sampling

Convenience sampling picks whoever is easiest to reach. It is quick but biased.

Q5. What is the main goal of qualitative research sampling?

Beginner
A Statistical generalisation to the population B Proving a hypothesis with numbers C Getting the largest possible sample D Depth, meaning, and rich understanding
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Depth, meaning, and rich understanding

Qualitative research aims for depth and meaning, not statistical generalisation. Samples are small but information-rich.

Q6. In **stratified sampling**, the sample size from each stratum is proportional: $n_h = n \times \frac{N_h}{N}$, where $N_h$ is the stratum size and $N$ is the population size.

Beginner
A True B False
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True

In **stratified sampling**, the sample size from each stratum is proportional: $n_h = n \times \frac{N_h}{N}$, where $N_h$ is the stratum size and $N$ is the population size.

Q7. What is the definition of 'sampling' in research?

Beginner
A Analyzing data from a single case. B Choosing random individuals without a purpose. C Studying the entire population. D Selecting a small group from a larger population.
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Selecting a small group from a larger population.

The correct option defines sampling as the process of selecting a small group from a larger population to study.

Q8. Which of the following is a characteristic of probability sampling?

Beginner
A Participants are chosen based on judgement. B Every member has a known chance of selection. C Selection is based on convenience. D It is always faster than non-probability sampling.
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Every member has a known chance of selection.

Probability sampling ensures that every member of the population has a known chance of being selected, making it representative.

Q9. What is 'purposive sampling' primarily used for?

Beginner
A To gather a large sample size quickly. B To randomly select participants. C To choose participants who meet specific criteria. D To include everyone from a few groups.
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To choose participants who meet specific criteria.

Purposive sampling is used to deliberately select participants who fit specific criteria relevant to the research.

Q10. What does 'snowball sampling' involve?

Beginner
A Sampling everyone from selected clusters. B Selecting participants randomly from a list. C Choosing participants based on convenience. D Participants referring other participants.
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Participants referring other participants.

Snowball sampling involves existing participants referring new participants, making it useful for reaching hidden populations.

Q11. Which sampling method involves selecting every k-th person from a list?

Beginner
A Systematic sampling B Convenience sampling C Cluster sampling D Stratified sampling
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Systematic sampling

Systematic sampling is characterized by selecting every k-th individual from a list, ensuring a structured approach.

Q12. What is the main goal of qualitative research sampling?

Beginner
A To gather large sample sizes. B To understand depth and meaning. C To generalize findings to the population. D To ensure representativeness of the sample.
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To understand depth and meaning.

Qualitative research sampling aims to understand depth and meaning rather than generalizing findings.

Q13. In which type of sampling does the researcher divide the population into groups and sample from each group?

Beginner
A Convenience sampling B Stratified sampling C Systematic sampling D Cluster sampling
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Stratified sampling

Stratified sampling involves dividing the population into strata and sampling from each to ensure representation.

Q14. What is a key feature of convenience sampling?

Beginner
A It selects participants who are easiest to reach. B It ensures every subgroup is represented. C It uses random selection methods. D It is based on the researcher's judgement.
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It selects participants who are easiest to reach.

Convenience sampling selects participants who are easiest to reach, making it quick but potentially biased.

Q15. Which sampling method is used to study unusual cases to learn what makes them different?

Beginner
A Extreme/deviant case sampling B Maximum variation sampling C Snowball sampling D Purposive sampling
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Extreme/deviant case sampling

Extreme/deviant case sampling focuses on studying unusual cases to gain insights into their unique characteristics.

Q16. What is the main difference between stratified and cluster sampling?

Beginner
A Cluster sampling takes a few from all groups. B Cluster sampling is random, while stratified is not. C Stratified sampling takes everyone from a few groups. D Stratified sampling takes some from every group.
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Stratified sampling takes some from every group.

Stratified sampling takes some individuals from every group, while cluster sampling takes everyone from a few selected groups.

Building up · 15 questions

Q17. A researcher divides a college into arts and science students, then randomly picks some from each group. Which method is this?

Intermediate
A Stratified sampling B Convenience sampling C Cluster sampling D Snowball sampling
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Stratified sampling

Stratified sampling divides the population into strata (groups) and randomly samples from each stratum.

Q18. Which sampling method takes everyone from a few randomly selected groups?

Intermediate
A Simple random sampling B Cluster sampling C Stratified sampling D Quota sampling
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Cluster sampling

Cluster sampling randomly selects whole clusters and studies everyone inside them. Stratified takes some from every group; cluster takes all from some groups.

Q19. Which sampling method is used in grounded theory, where the next participants are chosen based on emerging findings?

Intermediate
A Systematic sampling B Simple random sampling C Theoretical sampling D Quota sampling
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Theoretical sampling

Theoretical sampling is unique to grounded theory — data collection and analysis happen simultaneously, and emerging theory decides who to sample next.

Q20. A researcher studying grief deliberately selects 10 people who have deeply experienced loss. Which sampling approach is this?

Intermediate
A Simple random sampling B Cluster sampling C Systematic sampling D Purposive sampling
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Purposive sampling

Purposive sampling deliberately chooses participants who fit the research purpose — here, people who can tell the richest story about grief.

Q21. Which pair correctly matches a sampling method with its family?

Intermediate
A Cluster sampling — probability sampling B Stratified sampling — non-probability sampling C Snowball sampling — probability sampling D Quota sampling — probability sampling
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Cluster sampling — probability sampling

Cluster sampling is a probability method. Snowball, quota, and purposive are non-probability methods; stratified is probability.

Q22. Which sampling method involves selecting participants based on specific characteristics relevant to the research question?

Intermediate
A Convenience sampling B Purposive sampling C Quota sampling D Cluster sampling
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Purposive sampling

Purposive sampling is designed to select participants who meet specific criteria, making it suitable for qualitative research.

Q23. In which sampling method does the researcher select every k-th individual from a list?

Intermediate
A Cluster sampling B Simple random sampling C Stratified sampling D Systematic sampling
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Systematic sampling

Systematic sampling involves selecting every k-th person from a list, ensuring a structured approach to sampling.

Q24. What is the primary goal of qualitative sampling methods compared to probability sampling methods?

Intermediate
A To ensure statistical generalization B To achieve a large sample size C To represent the entire population D To understand depth and meaning
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To understand depth and meaning

Qualitative sampling focuses on understanding depth and meaning rather than generalizing to a population.

Q25. Which of the following best describes the difference between stratified and cluster sampling?

Intermediate
A Stratified sampling takes some from all groups, while cluster sampling takes all from some groups. B Stratified sampling is a non-probability method. C Cluster sampling is always more representative than stratified sampling. D Stratified sampling is faster than cluster sampling.
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Stratified sampling takes some from all groups, while cluster sampling takes all from some groups.

Stratified sampling involves taking a sample from every group, while cluster sampling involves taking a sample from entire groups.

Q26. What is a key characteristic of convenience sampling?

Intermediate
A It is based on the researcher's judgment and ease of access. B It requires a large sample size. C It ensures every subgroup is represented. D It uses random selection to ensure representativeness.
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It is based on the researcher's judgment and ease of access.

Convenience sampling is characterized by selecting participants based on their availability and ease of access, not random selection.

Q27. Which qualitative sampling method is best suited for studying hidden or hard-to-reach populations?

Intermediate
A Snowball sampling B Maximum variation sampling C Purposive sampling D Quota sampling
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Snowball sampling

Snowball sampling is effective for reaching hidden populations as existing participants can refer others within their networks.

Q28. In stratified sampling, how is the sample size from each stratum determined?

Intermediate
A It is based on the proportion of each stratum in the population. B It is equal for all strata regardless of size. C It is determined by convenience. D It is randomly selected from each stratum.
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It is based on the proportion of each stratum in the population.

In stratified sampling, the sample size from each stratum is determined proportionally based on the size of the stratum relative to the total population.

Q29. Which of the following sampling methods involves selecting participants based on emerging findings during the research process?

Intermediate
A Convenience sampling B Theoretical sampling C Purposive sampling D Quota sampling
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Theoretical sampling

Theoretical sampling is used in grounded theory to select participants based on data analysis and emerging theories.

Q30. What is the main advantage of probability sampling over non-probability sampling?

Intermediate
A It allows for statistical generalization to the population. B It is easier to implement. C It is faster and cheaper. D It requires a smaller sample size.
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It allows for statistical generalization to the population.

Probability sampling allows for statistical generalization because every member of the population has a known chance of being selected.

Q31. Which sampling method is characterized by the researcher deciding in advance how many participants from each category to include?

Intermediate
A Purposive sampling B Snowball sampling C Cluster sampling D Quota sampling
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Quota sampling

Quota sampling involves pre-determining the number of participants from each category to ensure representation of specific groups.

Topper level · 15 questions

Q32. In a college with 600 arts and 400 science students, a sample of 100 is drawn proportionally. How many arts students should be selected?

Advanced
A 60 B 40 C 100 D 50
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60

Using $n_h = n \times \frac{N_h}{N}$: arts gets $100 \times \frac{600}{1000} = 60$ students.

Q33. A researcher wants to capture the widest possible range of experiences by choosing very different cases (rich/poor, urban/rural). Which method is this?

Advanced
A Simple random sampling B Convenience sampling C Maximum variation sampling D Quota sampling
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Maximum variation sampling

Maximum variation sampling deliberately chooses very different cases to capture the full range of experience.

Q34. A researcher studies only outstanding students and dropouts to learn what makes them different. Which method is this?

Advanced
A Stratified sampling B Systematic sampling C Snowball sampling D Extreme/deviant case sampling
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Extreme/deviant case sampling

Extreme/deviant case sampling studies unusual cases to learn what makes them different from the norm.

Q35. A researcher wants to reach undocumented migrants who are hard to find. Which sampling method is most suitable?

Advanced
A Systematic sampling B Stratified sampling C Simple random sampling D Snowball sampling
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Snowball sampling

Snowball sampling uses existing participants to refer new ones, making it ideal for hidden or hard-to-reach populations.

Q36. A researcher wants to know how many students in a city own smartphones. Which sampling family should they use?

Advanced
A Theoretical sampling, for grounded theory B Probability sampling, for generalisation C Non-probability sampling, for depth D Snowball sampling, for hidden groups
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Probability sampling, for generalisation

Counting questions need probability sampling for a trustworthy number that can be generalised to the population.

Q37. A researcher aims to study the experiences of students from diverse socioeconomic backgrounds. Which qualitative sampling method would best allow them to capture a wide range of perspectives?

Advanced
A Purposive sampling B Maximum variation sampling C Convenience sampling D Snowball sampling
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Maximum variation sampling

Maximum variation sampling is designed to include a diverse range of cases to capture the full spectrum of experiences, making it ideal for studying socioeconomic diversity.

Q38. In a study on educational outcomes, a researcher decides to sample students from various schools but only selects entire schools rather than individuals from each school. Which sampling method is being used?

Advanced
A Purposive sampling B Systematic sampling C Stratified sampling D Cluster sampling
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Cluster sampling

Cluster sampling involves selecting entire groups (clusters) and studying all individuals within those groups, which aligns with the described approach.

Q39. A researcher conducting a qualitative study on grief selects participants based on their willingness to share their experiences and the depth of their loss. Which sampling method is most appropriate here?

Advanced
A Purposive sampling B Convenience sampling C Snowball sampling D Quota sampling
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Purposive sampling

Purposive sampling is used to select participants who meet specific criteria relevant to the research question, making it suitable for in-depth qualitative studies.

Q40. When conducting a grounded theory study, a researcher collects data and then analyzes it to determine who to sample next based on emerging themes. What type of sampling is being employed?

Advanced
A Purposive sampling B Maximum variation sampling C Theoretical sampling D Snowball sampling
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Theoretical sampling

Theoretical sampling is a hallmark of grounded theory, where sampling decisions are made based on the analysis of data to refine emerging theories.

Q41. A researcher wants to ensure that both male and female students are represented in their study of college experiences. They decide to include a specific number of males and females in their sample. Which sampling method are they using?

Advanced
A Convenience sampling B Stratified sampling C Systematic sampling D Quota sampling
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Quota sampling

Quota sampling involves setting specific quotas for different groups within the population, ensuring representation of each group in the sample.

Q42. In a study examining the impact of a new teaching method, a researcher selects participants based on their previous success with traditional methods. What type of sampling is this?

Advanced
A Purposive sampling B Cluster sampling C Systematic sampling D Snowball sampling
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Purposive sampling

Purposive sampling is used here as the researcher selects participants based on their specific characteristics related to the research question.

Q43. A researcher studying a rare disease uses existing participants to recruit others who also have the disease. What sampling method is being utilized?

Advanced
A Snowball sampling B Purposive sampling C Quota sampling D Convenience sampling
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Snowball sampling

Snowball sampling is characterized by existing participants referring new participants, which is effective for reaching hidden populations.

Q44. A researcher is conducting a survey on smartphone usage among college students and decides to select every 10th student from a list of enrolled students. Which sampling method is being used?

Advanced
A Systematic sampling B Stratified sampling C Cluster sampling D Simple random sampling
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Systematic sampling

Systematic sampling involves selecting every k-th individual from a list, which is exactly what the researcher is doing.

Q45. In a study to understand the experiences of students from both urban and rural backgrounds, a researcher intentionally selects participants from both settings to ensure diversity. What sampling method is being used?

Advanced
A Maximum variation sampling B Quota sampling C Convenience sampling D Purposive sampling
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Maximum variation sampling

Maximum variation sampling aims to capture a wide range of experiences by deliberately selecting diverse cases, such as urban and rural students.

Q46. A researcher wants to study the effects of a new policy on student performance but only interviews students who are easy to reach. Which sampling method is being used?

Advanced
A Quota sampling B Convenience sampling C Purposive sampling D Systematic sampling
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Convenience sampling

Convenience sampling involves selecting participants based on their availability and ease of access, which is what the researcher is doing.

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